swb

Swb is the Regional Public Utilities provider of Bremen. They offer electricity, gas, telecommunications, water and heating utility services to businesses and the general public.

2006: Visual direction of the typographic brand “swb” and creation of the energetic visual element (helix). Together with my creative director we developed the extensive brand manual, consisting of the chapters: basic elements, stationery, vehicle and clothing, signage, literature, advertising, internal media, fair, new media.

2012: Revision of the corporate design manual developed in 2006. Following the clients wish to use more the brand colour "red" and emphasise on alternative energy sources, we changed the brand colours to a more biologic and fresh look. Adaptation of the redesign in the chapters literature and advertising.