Sportive Tradition

“LLOYD Shoes” is a manufacturer of men‘s and women‘s shoes since 1888 and based in Sulingen. We were asked to modify the brand structure and develope a new campaign, based on the combination of a long standing tratition of high value shoes and a new sportiv look.

Parallel to the campaign we modified the brand environment into three concise product lines under the umbrella brand name “Lloyd” (classic, sports, trend). I developed the visual direction for the new communication concept, including photography, idea and look for the campaign, sales brochures, adverts and shoe labels.