Timeless Perfection

“LLOYD Shoes” is a manufacturer of men‘s and women‘s shoes since 1888. We were asked to modify the brand structure and develope a new corporate design, based on the combination of high value business- and sports-shoes.

Lloyd Shoes was asking a new corporate communication concept in 2008. For the pitch we developed a new sales strategy, including photography, strategy and look for the campaign, shop design and sales brochures. Parallel to the campaign we modified the brand environment into four concise product lines (trend, sports, classic, woman) under the umbrella brand name “Lloyd”.