YoungStars

“YoungStars” is a new brand segment of Mercedes Benz, to promote young used cars to the customer.

We worked on the visual direction and expansion of the new marketing concept, developement of the star-stream, the stage and the background for the cars. Following the existing Daimler brand guidelines, I designed flyer, folder, brochure, adverts, flags, banner and merchandising article in the style of the new sales strategy.